AirPods Are Still Untouchable as Apple Crushes the Competition in 2025

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MacRumors 22h ago

AirPods Are Still Untouchable as Apple Crushes the Competition in 2025 - MacRumors

Quick Summary:

Apple maintained its position as the global leader in the wireless headphone market in the first quarter of 2025, achieving 18.2 million shipments and capturing a 23.3% market share, according to new data from Canalys.

While Apple continues to lead in established markets, including North America where it holds over 50% market share, growth in emerging regions is being driven by aggressive pricing and localization strategies from rival vendors.

Canalys attributed the U.S.market's renewed growth partly to inventory buildup ahead of anticipated tariff changes, which prompted retail partners to stockpile high-demand products, including Apple's.